Work / Software
Software
Rent a car portal — London, UK
180% more online bookings · 3.2% site conversion · 41% lower cost per lead
Challenge
The problem
Walk-in and phone bookings were eating the day. Paid search sent traffic to a brochure site with no inventory logic.
Approach
What we did
We shipped a booking portal, tightened Google Ads around commercial terms, and reported cost per booking instead of clicks.
Outcomes
Results
- ✓180% more online bookings
- ✓3.2% site conversion
- ✓41% lower cost per lead